The Amplifying Effect Trust, Immersion, and Host Influence Have on Determining Consumer Action
Download this study and uncover:
- What Immersion is
- Why brands focused on high-engagement and high-trust media channels are seeing improved performance
- The Channel Stackup: How audio, linear tv, and social media compare on the trust and immersion index
Methodology
Audacy developed a powerful and insights-driven study for clients and partners who are interested in growing their influence. Our study consists of two parts: a quantitative online survey and a groundbreaking Immersion study based on biometric feedback.
- Nationally Representative Survey
· Sample of n=1008 US Adults (P18-54)
· Conducted online
· Completed in August 2020 - Neuro Study of Content & Advertising
· Based on n=107,186 data points from 111 participants
· Three groups of randomly selected media consumers in NY, Chicago and LA markets
· Completed in October 2020
Our Partners
For more information, contact Idil Cakim, SVP of Research & Insights at idil.cakim@audacy.com or your Audacy Account Representative